. . . because it is a powerful key to getting employees involved in your safety program.
It’s a shame that safety programs, particularly the training and communication elements are notoriously boring. There’s no need for it, because humans have a deep and powerful drive to remain safe. They will pay attention to safety and health promotions in all their forms provided they are pleasing to the senses. Go one step further and make your safety program fun and not only will they pay attention but your employees will want to get involved! Here are three tips:
- Always lead with benefits. People don’t care about company rules or statistics nearly as much as they care about themselves. Everyone wants to know what’s in it for him or her. Early on in your safety messages and sessions tell why this is going to benefit your audience.
- Appeal to the senses. How do the big promotional firms get us to buy things? Not with logic. They use emotional hooks. That’s what you should do too, because it works. Too often safety promotion is no more than long strings of logical (and boring) “do this” and “don’t do that” statements.
- Find out what other companies do. Only don’t limit your search to your own industry. You may have run out ideas on how to spice up your safety program but I promise you there are thousands of new tactics out there. If you are in the construction business, see what hospitals do. If transportation is your main service, check out a mining company.
Making safety fun not only helps get your employees involved in your safety program, but it will improve your profits by reducing accidents–always a good thing.
Richard Hawk will be giving the opening keynote “Making Safety Fun!” on March 1st and a break out session “Just Imagine! Innovative Ways to Keep Your Safety Program Fresh and Alive.” To learn more about Richard visit his website www.makesafetyfun.com.